ORBIT BIG PAK

Client:
Orbit Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Interactive & Online Media
Role:
Concepting, Copywriting

Description:
The new 35-piece Orbit Big Pak™ is packed with so much clean, it
cleaned up one of the dirtiest mouths in hip-hop, turning rapper “Big Pak” into a
chart-topping sensation. Through online media and social networking sites, the
buzz spread about character rap sensation, “Big Pak,” the official sponsor of the
new 35-piece Orbit Big Pak™. Work created includes a Facebook Fan Page, a
MySpace Artist Page, Fan Page and official Orbit Studios page, as well as
constantly updated blog content and status updates and paparazzi photo
placements.

View Site 1 >

View Site 2 >

    
 

ORBIT BIG PAK “APP-LOAD OF CLEAN” iPHONE APP

Client:
Orbit Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
iPhone Application
Role:
Concepting, Copywriting

Description:
A mobile version of an Orbit Big Pak online media unit, use the App-Load of Clean iPhone App to clean up your sassafras no matter where you are. Enter a dirty word, tap that app, and Big Pak will give you a cleaned-up alternative.

   
  A1

A.1. STEAKSAUCE ONLINE MEDIA

Client:
A.1. Steaksauce Kraft Foods (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
The best steak sauce deserves the sauciest online ads. These ad
units entice users to visit the A.1. Steaksauce site for great ways to enjoy the
most important part of steak, the sauce!

    
  A1

OFFICE DEPOT

Client:
Office Depot
Category:
Print
Role:
Concepting, Copywriting

Description:
Sure, a stapler is just a stapler. Or is it? In an effort to help preserve
the environment we share with so many creatures, Office Depot sheds some light
on the positive impacts we as consumers can have when we choose office
supplies manufactured from recycled content over supplies produced without
environmental concern.

   
 

EXTRA 3PM SNACKDOWN

Client:
Extra Gum Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Interactive
Role:
Concepting, Copywriting

Description:
Afternoon cravings are sabotage to your weight-loss efforts, especially when tasty snacks are just an arm’s reach away. Extra Gum helps put the smack down on cravings with the Extra 3PM Snackdown. Initially launched with a dual-purpose, the site was created as an informational hub for staying fit and avoiding snack time cravings and as a promotion to win “A VIP Get-Fit Getaway with Bob Harper in L.A.!” The site features Live Life Healthy tips and a Calorie Calculator for all your favorite snacks, and while the promotion was in play, participants could enter to win various prizes as well as receive daily text and email alerts to back away from the snack and choose the long-lasting flavor of Extra instead. Goodbye one-piece, hello bikini!

    
 

LOWE’S DÉCOR DAYS

Client:
Lowe’s Home Improvement (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
An inspirational take on the world of home décor to help promote the
Décor Days event at Lowe’s Home Improvement stores and on Lowes.com.

   
 

ADT

Client:
ADT
Category:
Mixed Medias
Role:
Concepting, Copywriting

Description:
With a variety of media placements, ADT reminds the homeowner
that criminals are looking for vulnerabilities the common person wouldn’t even
consider to be a red flag. So what’s the solution? Choosing a home security
service so well-equipped, you’re always one step ahead of even the most clever
thief.

   
 

LANE BRYANT

Client:
Lane Bryant
Category:
Print
Role:
Concepting, Copywriting

Description:
Shopping can sometimes be an emotionally defeating experience as
opposed to a positive one. These ads focus on helping the plus-sized girl make
fashion choices to flatter her figure and make her feel confident in everything
she wears.

   
 

LOWE’S CREATIVE IDEAS eNEWSLETTERS

Client:
Lowe’s Home Improvement (Tribal DDB Chicago™)
Category:
eNewsletter
Role:
Concepting, Copywriting

Description:
A series of four monthly eNewsletters perfect for the do-it-yourselfer
eager for tips, projects and ideas to improve the home inside and out. Every
edition includes a main feature, additional projects and related products to
compliment the overall content.

    
 

PIZZA HUT

Client:
Pizza Hut
Category:
Interactive & Outdoor
Role:
Concepting, Copywriting

Description:
When you’re out and about and start craving a hot and tasty pizza,
waiting to get home to order adds an extra 45 minutes (at least!) until melty
cheese and pepperoni meet your mouth. With the new Pizza Hut Kiosk,
ordering a hot pizza pie just got WAY easier. Accompanied by outdoor ads,
interactive kiosks placed in hotels, public transportation terminals and late-night
venues make ordering from remote locations as easy as actually eating your
pizza. Just use the touch-screen to pick a delivery time and location and send a
pre-paid pizza to your end destination. Yum!

    
 

PEAPOD

Client:
Peapod
Category:
Out of Home
Role:
Concepting, Copywriting

Description:
Keeping food in the fridge is a lot of work! You have to make a
grocery list, get in the car, go through the entire store, check out, load the car,
drive home, unload the car and finally put the groceries away. Wouldn’t you
rather just make your list online, schedule a delivery time and wait for the
groceries to come to you? Placed in partnered grocery store chains, Peapod ads
point out the convenience of this service in the very moments you wish you had
used it most.

   
 

BIG RED & JUICY FRUIT ONLINE MEDIA

Client:
Big Red & Juicy Fruit Wrigley Gum Brands (Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
When Big Red and Juicy Fruit wanted to introduce the sleek new
Slim Pack™, who better to help tell the story about a pack Engineered for
Maximum Go than NASCAR Drive Juan Pablo Montoya? These ads were part of
the new business pitch which won the business for Tribal DDB Chicago™.

    
 

ORBIT ADA ONLINE MEDIA

Client:
Orbit Gum & The American Dental Association Wrigley Gum Brands
(Tribal DDB Chicago™)
Category:
Online Media
Role:
Concepting, Copywriting

Description:
The first gum to be recognized by the American Dental Association,
Orbit Gum has advantages beyond fresh breath. So what’s the benefit? Stronger
teeth! With over-the-top demonstrations of oral strength, users are sure to get the
hint that chewing Orbit Gum will give you quite the bite.